Senior B2B Marketing Leadership for Manufacturing Businesses
I’m Teresa McHugh, a senior B2B marketing consultant specialising in manufacturing businesses.
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Whether you need experienced marketing leadership, a clear and practical marketing strategy, or your current activity isn’t delivering the results it should, I provide senior-level support to bring clarity, structure and commercial focus.
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With over 25 years’ experience across industrial sectors, I work with businesses to strengthen marketing performance, support growth and provide the level of direction often missing without a dedicated senior resource - all without the cost or commitment of a full-time hire.
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I’m based in Northamptonshire and work with businesses across the UK and internationally.
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If you would like an informal, no-obligation conversation to explore your current situation and if I can add value, book an introductory call.
I’ve worked across a wide range of manufacturing and industrial sectors, quickly getting to grips with industry-specific challenges, long sales cycles, and complex buying journeys. This breadth of experience allows me to spot patterns, challenge assumptions, and bring fresh perspective, without losing sight of commercial reality.
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I’m CIM qualified and bring a practical, structured approach to marketing leadership. I’m equally comfortable setting strategy at board level as I am rolling up my sleeves to deliver. Above all, I’m passionate about helping manufacturing businesses realise the value of effective marketing — creating clarity, alignment and measurable commercial impact.
I bring over 25 years’ experience in B2B marketing for manufacturing businesses and specialise in understanding complex, technical products and translating them into clear, compelling value propositions. I work closely with engineering, sales, and leadership teams to uncover what truly differentiates a business or a product, then turn those USP's into focused marketing strategies that support growth.
Experience. Clear Thinking. Commercial Impact.
How I Can Support You...
Marketing support designed for manufacturing businesses at every stage, from strategic direction to hands-on delivery.
I work with B2B manufacturers to bring clarity, structure and commercial focus to marketing, providing senior leadership and specialist support that aligns marketing with sales, products and growth objectives.
Fractional Marketing Director / CMO
Senior marketing leadership for manufacturing businesses that need clarity, structure and direction, without the cost and commitment of a full-time Marketing Director. I take strategic ownership of the marketing function, aligning marketing with commercial goals, shaping strategy and plans, leading teams and agencies, and ensuring marketing activity supports sales, product priorities and growth. This service is designed for businesses that need experienced leadership to move marketing forward.
Marketing Strategy Blueprint
A focused engagement to develop a clear marketing strategy and practical marketing plan, built around your markets, products and growth objectives. This service is ideal if you want to step back, clarify direction and create a joined-up approach to marketing. The outcome is a commercially grounded strategy and roadmap that can be delivered internally or with my ongoing support.
Strategic Marketing Consultancy
Strategic Marketing Consultancy provides flexible, on-demand access to senior marketing expertise to support specific challenges, projects or key decision points.
It’s well suited to situations where you need strategic support without an ongoing retained role, whether that’s to support a leadership team, advise a marketing function, or bring additional senior capability into the business at important moments.
Marketing Project & Campaign Management
Senior-led planning and delivery of specific marketing initiatives, such as product launches, rebrands, website refreshes or market entry campaigns. I shape the approach, build realistic plans and timelines, coordinate teams and drive projects through to delivery, either hands-on or leading others, ensuring initiatives move forward with clarity, structure and commercial focus
Marketing Reviews & Audits
The Marketing Review & Audit service gives manufacturing businesses a clear, objective view of their current marketing performance, what’s working, what isn’t, and where the biggest opportunities and risks sit. It’s ideal if marketing activity has built up over time, but you’re no longer confident it’s delivering the impact it should. Or if lead flow has slowed, budgets feel stretched, or priorities have become unclear.
Interim Marketing Support
Experienced marketing leadership and delivery when there is a temporary gap, period of change or short-term need within the business. I step in to provide continuity, capability and momentum, covering leadership responsibilities, supporting teams, coordinating agencies and progressing marketing priorities without the commitment of a full-time hire.
Business Development & Growth Strategy
Strategic support to strengthen lead generation, pipeline development and market growth. This service focuses on identifying growth opportunities, aligning marketing and sales, refining propositions, improving sales tools and building lead generation approaches supported by clear tracking and reporting. The emphasis is on turning technical capability into sustained commercial opportunity.
Content & Technical Copywriting
​Technically credible, commercially focused content for manufacturing businesses. I develop messaging, web and sales content, case studies, press releases, award submissions, and oversee creative development with agencies to ensure brand consistency and impact. This service is designed to help businesses communicate complex products clearly, strengthen positioning and better support sales activity.
Event & Exhibition Management
Senior-led planning and delivery of exhibitions, industry events and thought-leadership initiatives. From stand strategy and messaging through to full event planning, campaigns, supplier management and ROI tracking, I ensure events are clearly purposed, professionally delivered and aligned to wider commercial and marketing objectives.
