What Type of Businesses Do I Support?
I work primarily with B2B manufacturing businesses that want clearer, more commercially grounded marketing, whether that means stronger leadership, clearer direction, or more effective delivery.
Manufacturing is where much of my experience sits - working with technical products, complex portfolios, long sales cycles and businesses where marketing, sales, product and operations need to work closely together. I bring a technically focused mindset and a strong ability to get up to speed quickly, allowing me to understand complex products and markets and contribute meaningfully in a short space of time.
At the same time, marketing leadership is highly transferable. The ability to shape strategy, clarify positioning, build plans, support growth and align teams applies far beyond one sector. For that reason, while manufacturing is my specialism, I also work with other B2B businesses where my experience, mindset and approach are a strong fit.
Manufacturing businesses are my core focus
Much of my career has been spent working within manufacturing and industrial environments, supporting businesses that design, produce and supply technical products into demanding markets.
This includes businesses operating across areas such as:
Packaging and materials
Food and beverage supply chains
Oil, gas and energy-related markets
Instrumentation and technical equipment
Safety, protective and performance products
Regulated and compliance-led environments
This experience means I can quickly understand manufacturing contexts and contribute at both a strategic and practical level.
Where I add the most value...
I typically work with:
Owner-managed and privately owned manufacturers
Established SMEs looking to strengthen marketing leadership
Growing businesses entering new markets or launching new products
Organisations going through change, transition or restructure
Multinational or group organisations needing senior UK marketing leadership aligned to wider global strategy
Some have in-house marketing teams. Others don’t. Some need leadership and structure. Others need focused support around growth, strategy or specific initiatives.
What they usually have in common is a recognition that marketing can and should play a more valuable role in the business and a desire to make it clearer, more aligned and more commercially effective,
