How I Can Support You...
I work with B2B manufacturing businesses to bring clarity, structure and commercial focus to marketing, providing senior leadership and specialist support that aligns marketing with sales, products and growth objectives.
Fractional Marketing Director / CMO
Senior marketing leadership for manufacturing businesses that need clarity, structure and direction, without the cost and commitment of a full-time Marketing Director. I take strategic ownership of the marketing function, aligning marketing with commercial goals, shaping strategy and plans, leading teams and agencies, and ensuring marketing activity supports sales, product priorities and growth. This service is designed for businesses that need experienced leadership to move marketing forward.
Marketing Strategy Blueprint
A focused engagement to develop a clear marketing strategy and practical marketing plan, built around your markets, products and growth objectives. This service is ideal if you want to step back, clarify direction and create a joined-up approach to marketing. The outcome is a commercially grounded strategy and roadmap that can be delivered internally or with my ongoing support.
Strategic Marketing Consultancy
Strategic Marketing Consultancy provides flexible, on-demand access to senior marketing expertise to support specific challenges, projects or key decision points.
It’s well suited to situations where you need strategic support without an ongoing retained role, whether that’s to support a leadership team, advise a marketing function, or bring additional senior capability into the business at important moments.
Marketing Reviews & Audits
The Marketing Review & Audit service gives manufacturing businesses a clear, objective view of their current marketing performance, what’s working, what isn’t, and where the biggest opportunities and risks sit. It’s ideal if marketing activity has built up over time, but you’re no longer confident it’s delivering the impact it should, or if lead flow has slowed, budgets feel stretched, or priorities have become unclear.
Interim Marketing Support
Experienced marketing leadership and delivery when there is a temporary gap, period of change or short-term need within the business. I step in to provide continuity, capability and momentum, covering leadership responsibilities, supporting teams, coordinating agencies and progressing marketing priorities without the commitment of a full-time hire.
Marketing Project & Campaign Management
Senior-led planning and delivery of specific marketing initiatives, such as product launches, rebrands, website refreshes or market entry campaigns. I shape the approach, build realistic plans and timelines, coordinate teams and drive projects through to delivery, ensuring important initiatives move forward with clarity, structure and commercial focus.
Business Development & Growth Strategy
Strategic support to strengthen lead generation, pipeline development and market growth. This service focuses on identifying growth opportunities, aligning marketing and sales, refining propositions, improving sales tools and building lead generation approaches supported by clear tracking and reporting.
Content & Technical Copywriting
​Technically credible, commercially focused content for manufacturing businesses. I develop messaging, web and sales content, case studies, press and award submissions, and oversee creative development with agencies to ensure brand consistency and impact. This service is designed to help businesses communicate complex products clearly, strengthen positioning and better support sales activity.
Event & Exhibition Management
Senior-led planning and delivery of exhibitions, industry events and thought-leadership initiatives. From stand strategy and messaging through to full event planning, campaigns, supplier management and ROI tracking, I ensure events are clearly purposed, professionally delivered and aligned to wider commercial and marketing objectives.
