What is marketing project and campaign management? Marketing project and campaign management provides senior-led, project-based support to plan, manage and deliver defined marketing initiatives. It is designed for businesses that have a specific marketing project to deliver, such as a product launch, rebrand, website refresh or market entry initiative and want experienced leadership to shape the approach, bridge cross functional and external communication and deliver a well thought out and commercially focused project or campaign. Rather than providing ongoing marketing leadership, this service is focused on owning and progressing a defined piece of work, from initial planning through to hands-on delivery, optimisation, review and reporting.

What types of marketing projects do you support? I support a wide range of marketing projects and campaigns, particularly those that are strategically important, cross-functional or complex to deliver. Common examples include new product launches, website refreshes or redevelopments, rebrands and brand refreshes, market entry initiatives, multi-channel campaigns, sales enablement programmes and structured content or email campaigns. In manufacturing businesses, projects often cut across marketing, sales, product and leadership teams. I regularly work on initiatives that require clear planning, strong coordination and senior-level ownership to ensure everything moves forward in a joined-up way. If you have a defined marketing initiative that needs experienced input to plan, structure and deliver it effectively, this service is likely to be a good fit.

Do you just plan projects, or do you manage delivery as well? I support both the planning and delivery of marketing projects. That means helping to define the brief, clarify objectives, build realistic plans and timelines, and then taking responsibility for progressing the work through to delivery. Depending on the structure of the business and the nature of the project, this may involve leading internal teams, coordinating agencies and specialist suppliers, or directly managing and progressing the work myself. Throughout the project, I build in regular review points to assess progress, sense-check performance and make adjustments where needed to optimise results. At the end of the initiative, I also provide clear reporting and evaluation, so there is visibility of what has been delivered, what impact it has had, and what can be built on going forward. The aim is to ensure marketing initiatives are not only well thought through, but also properly executed, refined and measured, with clarity, momentum and commercial focus throughout.

How do you work with internal teams and external agencies? I work as a central point of coordination across internal teams and external partners. On the internal side, I collaborate closely with leadership, sales, product and marketing teams to ensure the project is clearly understood, priorities are aligned, and decisions are made efficiently. I’m used to working in manufacturing environments where projects often cut across functions, and I focus on keeping communication clear, practical and commercially grounded. With agencies and suppliers, I provide clear briefs, direction and structure, and manage delivery to ensure work stays aligned with objectives, timelines and budgets. My role is to make projects easier to run, reducing pressure on internal teams, keeping momentum, and ensuring all parties are working towards the same goals.

How do you approach marketing projects in technically complex manufacturing businesses? Every project starts with building a clear understanding of the business environment the initiative sits within - your products, markets, customers, commercial goals and any constraints or pressures shaping the project. Where possible, I like to ground this with an initial site visit, to see the manufacturing environment first-hand and understand how products are developed, produced and sold. This helps ensure that plans, messaging and timelines are rooted in reality, not assumption. From there, I work closely with leadership, sales, product and marketing teams to clarify objectives, identify what success looks like, and understand how the project needs to align across the business. I bring a technically focused mindset and over 25 years’ experience working across B2B manufacturing and diverse technical industries. This allows me to quickly get to grips with complex products and processes, ask the right questions, and translate technical detail into marketing activity that is commercially relevant and effective. The aim is to establish clarity early, build confidence across stakeholders, and create a strong foundation so projects can move forward efficiently and deliver real value.